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After march 28, shopping district giant jc penney corp. (Jcp)Issued a music 1q08 earnings warning.Citing extreme demands on households budgets that led to comparable store sales(Comps)Over the crucial easter holiday selling season falling well below deliverables(Declined by a double digit cut), The keep issued 1Q08 earnings per share guidance of $0.50(Agreement $0.75).This was particularly troubling in the sense that jc penney serves primarily low end consumers, a group of population most prone to economic duress when conditions decline.

The news was equally concern for polo ralph lauren corp. (Rl)As it supplied jc penney with preliminary round of goods under the new american living brand in february.Launched at 575 jc penney store cities, and spanning 40 home/apparel product categories, american ... Read more »